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정치광고에 대한 민감성: 조절동기의 적합성 관점에서
- Authors
- 전승우
- Issue Date
- 17-Oct-2008
- Place
- 대한민국
- Conference Date
- 2008-10-17
- Conference Name
- 한국광고학회 연차학술대회
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Related Researcher
- Chun, Seung Woo
- Dongguk Business School (Department of Business Administration)