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기존 브랜드 불만족에 대한 귀인 유형이 보상판매 효과에 미치는 영향
- Authors
- 전승우
- Issue Date
- 29-Nov-2008
- Place
- 대한민국
이화여자대학교
- Conference Date
- 2008-11-29
- Conference Name
- 2008 추계학술발표대회 및 최우수논문시상식
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Related Researcher
- Chun, Seung Woo
- Dongguk Business School (Department of Business Administration)