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급변하는 커뮤니케이션 환경변화에 대한 HS Ad의 적극적 대응전략
- Authors
- 이상현
- Issue Date
- 17-Oct-2008
- Place
- 대한민국
- Conference Name
- 한국광고학회 추계연차학술대회
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Related Researcher
- Lee, Sang Hyun
- Dongguk Business School (Department of Business Administration)