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광고모델이 브랜드확장 평가에 미치는 영향에 관한 연구
- Authors
- 여준상
- Issue Date
- 17-Oct-2008
- Place
- 대한민국
휘닉스파크
- Conference Name
- 2008 한국광고학회 추계연차학술대회
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Related Researcher
- Yeo, Jun Sang
- Dongguk Business School (Department of Business Administration)