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조절초점 일치성과 브랜드확장평가에 관한 연구
- Authors
- 여준상
- Issue Date
- 28-Nov-2008
- Place
- 대한민국
광고문화회관
- Conference Name
- 2008 한국소비자및광고심리학회 추계학술대회
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Related Researcher
- Yeo, Jun Sang
- Dongguk Business School (Department of Business Administration)