마케팅윤리의 관점에서 본 제품보증에 대한 인식이 소비자태도에 미치는 영향에 관한 연구

권익현

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마케팅윤리의 관점에서 본 제품보증에 대한 인식이 소비자태도에 미치는 영향에 관한 연구

Authors: 권익현

Issue Date: 18-Oct-2008

URI: https://scholarworks.dongguk.edu/handle/sw.dongguk/41989

Place: 대한민국

Conference Name: 2008 한국마케팅학회 추계학술대회

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Appears in Collections: ETC > 2. Conference Papers

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