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Adoption of mobile TV: Gender differencees in intrinsic and extrinsic motivations
- Authors
- 최영균
- Issue Date
- 21-Mar-2008
- Place
- 중국
Shanghai Jiao Tong University
- Conference Date
- 2008-03-20 ~ 2008-03-23
- Conference Name
- 2008 Global Marketing Conference
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Related Researcher
- Choi, Yung Kyun
- College of the Social Science (Department of Advertising and Public Relations)