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The Effects of Advertising Response on memory_based Decision Marking: An Examination of Various Decision Contexts
- Authors
- 조형오
- Issue Date
- 29-Mar-1996
- Place
- 캐나다
Vancouver
- Conference Date
- 1996-03-29 ~ 1996-04-01
- Conference Name
- 1996 American Academy of Advertising
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Related Researcher
- Cho, Hyong Oh
- College of the Social Science (Department of Advertising and Public Relations)