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기사형광고의 설득적 효과와 기만적 가능성에 관한 연구
- Authors
- 김봉현
- Issue Date
- 29-Mar-2002
- Place
- 대한민국
타워호텔(서울)
- Conference Date
- 2002-03-29
- Conference Name
- 2002년 춘계광고학세미나
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Related Researcher
- Kim, Bong Hyun
- College of the Social Science (Department of Advertising and Public Relations)