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기사형광고의 설득적 효과와 기만적 가능성에 관한 연구
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| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | 김봉현 | - |
| dc.date.accessioned | 2024-10-30T01:57:01Z | - |
| dc.date.available | 2024-10-30T01:57:01Z | - |
| dc.date.issued | 2002-03-29 | - |
| dc.identifier.uri | https://scholarworks.dongguk.edu/handle/sw.dongguk/35566 | - |
| dc.title | 기사형광고의 설득적 효과와 기만적 가능성에 관한 연구 | - |
| dc.type | Conference | - |
| dc.citation.conferenceName | 2002년 춘계광고학세미나 | - |
| dc.citation.conferencePlace | 대한민국 | - |
| dc.citation.conferencePlace | 타워호텔(서울) | - |
| dc.citation.conferenceDate | 2002-03-29 | - |
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Related Researcher
- Kim, Bong Hyun
- College of the Social Science (Department of Advertising and Public Relations)