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온라인환경에서 메시지전달자의 특성이 광고효과에 미치는 영향
- Authors
- 최영균
- Issue Date
- 4-Apr-2003
- Place
- 대한민국
타워호텔, 서울시
- Conference Date
- 2003-04-04
- Conference Name
- 2003년 춘계광고학세미나
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Related Researcher
- Choi, Yung Kyun
- College of the Social Science (Department of Advertising and Public Relations)