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Untangling the way interactivity influences attitudes towards web sites: the mediating role of involvement and flow
- Authors
- 최영균
- Issue Date
- 27-Mar-2003
- Place
- 미국
Denver-Broomfield, Colorado
- Conference Date
- 2003-03-27 ~ 2003-03-30
- Conference Name
- AAA Conference
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Related Researcher
- Choi, Yung Kyun
- College of the Social Science (Department of Advertising and Public Relations)