브랜드명의 의미성과 심벌의 일치성이 브랜드 태도에 미치는영향에 관한 연구

권익현

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브랜드명의 의미성과 심벌의 일치성이 브랜드 태도에 미치는영향에 관한 연구

Authors: 권익현

Issue Date: 6-May-2005

URI: https://scholarworks.dongguk.edu/handle/sw.dongguk/30156

Place: 대한민국
제주대학교

Conference Date: 2005-05-06 ~ 2005-05-07

Conference Name: 한국소비문화학회 2005년도 춘계학술대회

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Appears in Collections: ETC > 2. Conference Papers

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