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유추적 설득근거가 광고효과에 미치는 영향에 관한 연구

Authors
권익현
Issue Date
12-Nov-2005
URI
https://scholarworks.dongguk.edu/handle/sw.dongguk/30151
Place
대한민국
고려대학교
Conference Date
2005-11-12
Conference Name
2005년 Asia-Pacific 국제광고학술대회 및 연차학술대회
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