광고 크리에이티브 수준이 광고효과에 미치는 영향에 관한 연구

유창조

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광고 크리에이티브 수준이 광고효과에 미치는 영향에 관한 연구

Authors: 유창조

Issue Date: 20-May-2006

URI: https://scholarworks.dongguk.edu/handle/sw.dongguk/29080

Place: 대한민국
동국대학교

Conference Date: 2006-05-20

Conference Name: 2006년도 한국소비문화학회 춘계학술대회 및 소비문화대상 시상식

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Appears in Collections: Dongguk Business School > Department of Business Administration > 2. Conference Papers

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