시각적 은유를 활용한 광고에서 시각적 은유에 대한 제시문이 광고효과에 미치는 영향

권익현

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시각적 은유를 활용한 광고에서 시각적 은유에 대한 제시문이 광고효과에 미치는 영향

Authors: 권익현

Issue Date: 13-May-2006

URI: https://scholarworks.dongguk.edu/handle/sw.dongguk/29059

Place: 대한민국
건국대학교 새천년기념관

Conference Date: 2006-05-13

Conference Name: 2006년 한국소비자학회 정기총회 및 춘계학술대회

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Appears in Collections: ETC > 2. Conference Papers

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