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시각적 은유에 대한 모호성이 광고효과에 미치는 영향
- Authors
- 권익현
- Issue Date
- 4-Nov-2006
- Place
- 대한민국
울산대학교 산학협동관
- Conference Date
- 2006-11-04
- Conference Name
- 2006년도 한국소비문화학회 추계학술대회
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