기업의 공익 마케팅 활동이 소비자의 광고에 대한 반응 및 상표구매 의사결정과정에 미치는 영향에 대한 고찰

조형오

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기업의 공익 마케팅 활동이 소비자의 광고에 대한 반응 및 상표구매 의사결정과정에 미치는 영향에 대한 고찰

Authors: 조형오

Issue Date: 30-Dec-2006

URI: https://scholarworks.dongguk.edu/handle/sw.dongguk/29033

Place: 대한민국
서울

Conference Date: 2006-12-30

Conference Name: 2006년 KOBACO 미디어포럼

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Appears in Collections: College of the Social Science > Department of Advertising and Public Relations > 2. Conference Papers

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Cho, Hyong Oh: College of the Social Science (Department of Advertising and Public Relations)

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