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기업의 공익활동에 대한 소비자 인식이 제품광고에 대한 인지적 반응에 미치는 영향
- Authors
- 조형오
- Issue Date
- 7-Apr-2006
- Place
- 대한민국
고려대학교 100주년기념관
- Conference Date
- 2006-04-07
- Conference Name
- 한국광고학회 춘계 광고학술심포지엄
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Related Researcher
- Cho, Hyong Oh
- College of the Social Science (Department of Advertising and Public Relations)