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Motivating factors for an expected use of DMB service and its marketing implications
- Authors
- 최영균
- Issue Date
- 20-May-2006
- Place
- 대한민국
연세대학교
- Conference Date
- 2006-05-20
- Conference Name
- 2006한국마케팅과학회 춘계학술대회
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Related Researcher
- Choi, Yung Kyun
- College of the Social Science (Department of Advertising and Public Relations)