The Effects of a Consistent Ad Series on Consumer Evaluations

유창조

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The Effects of a Consistent Ad Series on Consumer Evaluations

Authors: 유창조

Issue Date: 28-Oct-2006

URI: https://scholarworks.dongguk.edu/handle/sw.dongguk/28721

Place: 대한민국
부산 해운대

Conference Date: 2006-10-28

Conference Name: 2006년도 한국마케팅학회 추계학술대회

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Appears in Collections: Dongguk Business School > Department of Business Administration > 2. Conference Papers

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