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모브랜드와 확장제품간 조절초점 일치성이 브랜드확장평가에 미치는 영향
- Authors
- 여준상
- Issue Date
- 29-Apr-2006
- Place
- 대한민국
경북대학교
- Conference Date
- 2006-04-29
- Conference Name
- 2006년도 한국전략마케팅학회 춘계학술발표대회
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Related Researcher
- Yeo, Jun Sang
- Dongguk Business School (Department of Business Administration)