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유명인 추천 광고의 효과: 비교문화적 접근
- Authors
- 전승우
- Issue Date
- 28-Oct-2006
- Place
- 대한민국
아르피나 유스호스텔 (부산해운대)
- Conference Date
- 2006-10-28
- Conference Name
- 한국마케팅학회 2006년도 추계학술대회
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Related Researcher
- Chun, Seung Woo
- Dongguk Business School (Department of Business Administration)