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브랜드컨셉이 BRQ효과에 미치는 영향에 관한 연구
- Authors
- 여준상
- Issue Date
- 24-Nov-2007
- Place
- 대한민국
대구 세인트웨스튼호텔
- Conference Date
- 2007-11-24
- Conference Name
- 2007년 한국전략마케팅학회 추계학술발표대회
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Related Researcher
- Yeo, Jun Sang
- Dongguk Business School (Department of Business Administration)