온라인 구전정보가 소비자태도 및 구매의도에 미치는 영향 : 웹 실험설계를 중심으로

유창조

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온라인 구전정보가 소비자태도 및 구매의도에 미치는 영향 : 웹 실험설계를 중심으로

Authors: 유창조

Issue Date: 1-Dec-2007

URI: https://scholarworks.dongguk.edu/handle/sw.dongguk/27835

Place: 대한민국
조선대학교 경상대학

Conference Name: 2007년도 추계학술발표대회

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Appears in Collections: Dongguk Business School > Department of Business Administration > 2. Conference Papers

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