The Effects of Ad Creative Level on the Ad and Brand Attitude

유창조

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The Effects of Ad Creative Level on the Ad and Brand Attitude

Authors: 유창조

Issue Date: 31-May-2007

URI: https://scholarworks.dongguk.edu/handle/sw.dongguk/27806

Place: 대한민국
서울, 고려대

Conference Date: 2007-05-31 ~ 2007-06-02

Conference Name: AAA/KAS 2007 Asia-Pacific Conference

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Appears in Collections: Dongguk Business School > Department of Business Administration > 2. Conference Papers

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