A Study on K-POP Video Content Using Metaverse Virtual Technology

Abstract

The meta-universe, as an innovative medium of digital technology that integrates the virtual and real worlds, is revolutionizing the traditional K-POP industry by leveraging advanced technologies such as artificial intelligence (AI), virtual reality (VR), augmented reality (AR), and motion capture. This transformation is gradually reshaping the entire entertainment sector. As K-POP continues its global expansion, the industry is actively exploring the application of virtual technologies, presenting viewers with a more diverse range of entertainment content. This thesis reviews the development history of virtual technology in K-POP, analyzes the practical applications of VR, AR, AI, and motion capture within the industry, and examines how these technologies enhance artist-fan interactions and immersion. The study demonstrates that the incorporation of virtual technology not only overcomes the limitations of traditional entertainment modes but also provides new directions for the future development of the K-POP industry.