Study on Smart Order App UX from Brand Communication Perspective

Abstract

Enterprises has enabled quite a different form of communication from those having been experienced till now as a marketing using new technology specialized for individual marketing and has realized method of communication message transmitting more individualized and personalized by grafting with platform. This study is to look in specific element of enterprise communication and to deduce feature of UX by it through application used as means for timely marketing at a contact point like smartphone of each enterprise. The object of this study is set as CLIP, Syrup Order and Yap as the leader of beacon service and monitor screen is set based on that of October, 2015. The attribute of constituting element for application is to be divided into elements of home constitution and individualizing function element and result from analysis of items and features of brand communication appearing in each detailed item shows (1) integral element of brand image and (2) absorbed element of service marketing.