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A Comparative Study of Customized Information in the UK and South Korea: An e-Trading Perspective영국과 한국에서 맞춤정보의 비교연구: 온라인 무역 관점
- Other Titles
- 영국과 한국에서 맞춤정보의 비교연구: 온라인 무역 관점
- Issue Date
- Mar-2015
- Publisher
- 한국무역보험학회
- Keywords
- 맞춤정보; 웹 상호작용성; 구매의도; 교차문화연구; Customized information; web interactivity; purchase intention; cross-cultural study
- Citation
- 무역금융보험연구, v.16, no.1, pp 123 - 157
- Pages
- 35
- Indexed
- KCI
- Journal Title
- 무역금융보험연구
- Volume
- 16
- Number
- 1
- Start Page
- 123
- End Page
- 157
- ISSN
- 2093-5811
- Abstract
- Customized information is fundamental to online repurchasing behavior in many service categories yet rarely examined in online consumer research. The present research utilizes data from both UK and South Korean samples to investigate the effects of customized information in predicting consumer repurchase intentions. Although the effect of customized information on consumer attitudes and repurchase intent has been previously explored, results from this study indicate that the relationship between customized information and attitude is not supported by the Korean and the UK data. Similarly, the link between satisfaction and attitudes toward website is only supported in the Korean data.
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Related Researcher
- Ha, Hong Youl
- College of the Social Science (Department of International Trade)