A Study on User Experience Design Process of O2O Shopping

Abstract

Owing to the development of ICT, the distribution channels have been diversified. As consumers use distribution channels like offline and online at the same time, the range of selection is extended in the process of consumers' purchase decision. Consumers' change in purchase habit has changed the business model of distribution industry, which is eventually changing the distribution channel environment. This study aimed to draw the user experience design process for purchase activity in 020 shopping environment. The shopping activity of 020 shopping could be shown as Product Recognition -> Product Search/Comparison -> Customer Experience -> Purchase/Payment -> Customer Follow-Up Management. Total three phases of user experience design process to implement it were drawn such as Establishment of Product Info -> Establishment of Interface -> Establishment of Management.