전통차류에 대한 한국 성인의 이용현황 및 기호도 연구

Abstract

This study was conducted to investigate the intakes and preferences related to Korean traditional teas in each of the age groups. The survey was conducted from March 9th to 23rd, 2015. The subjects in this study were 642 adults aged more than 20 years that resided in the Seoul and Gyeonggi areas. The health status score was 3.57, and the health concern score was 3.54. The reason for preferring traditional tea was ‘health’ (40.5%) and ‘good taste, color, and aroma’ (29.7%). The most important factor in drinking a traditional tea was health (37.1%). Acceptance of each type of traditional tea was ranked in order of ‘grain tea’, ‘fruit tea’, ‘floral leaf tea’, ‘assorted tea’, ‘medical root tea’, and ‘tonic tea’. A total of 92.8% of respondents said traditional teas should be popularized. Regarding problems for popularization of traditional teas, the most common response was ‘not popularized yet’ (39.7%). Regarding the method for popularization of traditional teas, the most common response was ‘convenience of purchase for ingredients’. As a result, preferences for traditional tea and popularization method were different according to age. It is thus necessary to develop traditional tea products considering the age range.