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IMPACT OF MOTIVES ON IMPULSIVITY AND COMPULSIVITY IN COMPULSIVE BUYING BEHAVIOR

Authors
Jung, Joowon
Issue Date
2017
Publisher
SOC PERSONALITY RES INC
Keywords
compulsive buying; impulsive buying; impulsivity; compulsivity; enhancement motive; social motive; coping motive; buying motives
Citation
SOCIAL BEHAVIOR AND PERSONALITY, v.45, no.5, pp 705 - 718
Pages
14
Indexed
SSCI
SCOPUS
Journal Title
SOCIAL BEHAVIOR AND PERSONALITY
Volume
45
Number
5
Start Page
705
End Page
718
URI
https://scholarworks.dongguk.edu/handle/sw.dongguk/14762
DOI
10.2224/sbp.5885
ISSN
0301-2212
1179-6391
Abstract
I explored the impact of people's buying motives on the elements of impulsivity and compulsivity that underlie buying behavior in men and women. Participants in the online survey were 809 adults, of whom 71.8% were women, with a history of compulsive buying. The results revealed that buying motives played a larger role in impulsivity and compulsivity in buying behavior in women than it did in men. The enhancement motive influenced impulsivity in both men and women, but the social motive influenced buying behavior in women only. Although compulsivity in both sexes was significantly influenced by enhancement and coping motives, women were influenced more by the enhancement motive whereas men were influenced more by the coping motive. The results suggest that various motives prompt compulsive buyers' behavior. Theoretical and practical implications are discussed.
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College of Education (Department of Home Economics Education)
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