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종편 방송광고 활성화 방안 : 빅데이터를 활용한 광고효과 측정 방안
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| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | 김효규 | - |
| dc.date.accessioned | 2023-05-11T19:41:57Z | - |
| dc.date.available | 2023-05-11T19:41:57Z | - |
| dc.date.issued | 2018-05-18 | - |
| dc.identifier.uri | https://scholarworks.dongguk.edu/handle/sw.dongguk/14536 | - |
| dc.title | 종편 방송광고 활성화 방안 : 빅데이터를 활용한 광고효과 측정 방안 | - |
| dc.type | Conference | - |
| dc.citation.conferenceName | 한국광고홍보학회 2018 봄철 정기학술대회 | - |
| dc.citation.conferencePlace | 대한민국 | - |
| dc.citation.conferenceDate | 2018-05-18 | - |
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Related Researcher
- Kim, Hyo Gyoo
- College of the Social Science (Department of Advertising and Public Relations)