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JUST TELL ME HOW, NOT WHY: HOW CULTURE-RELEVANT EMOTIONS ACTIVATE TEH MESSAGE CONCRETENESS EFFECTS IN GREEN ADVERTISING
- Authors
- 최영균
- Issue Date
- 27-Jul-2018
- Place
- 대한민국
TOKYO
- Conference Date
- 2018-07-26 ~ 2018-07-29
- Conference Name
- 2018 GLOBAL MARKETING CONFERENCE
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Related Researcher
- Choi, Yung Kyun
- College of the Social Science (Department of Advertising and Public Relations)