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소셜 미디어 광고에 대한 댓글의 설득효과: 메시지 양면성, 댓글에 대한 '좋아요' 수, 제품특성을 중심으로
- Authors
- 최영균
- Issue Date
- 26-Oct-2018
- Place
- 대한민국
대구
- Conference Date
- 2018-10-26
- Conference Name
- 2018 한국광고학회 추계학술대회
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Related Researcher
- Choi, Yung Kyun
- College of the Social Science (Department of Advertising and Public Relations)