선택형 대의명분 마케팅의 효과와 이에 영향을 미치는 변수에 관한 연구

유창조

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선택형 대의명분 마케팅의 효과와 이에 영향을 미치는 변수에 관한 연구

Authors: 유창조

Issue Date: 25-May-2019

URI: https://scholarworks.dongguk.edu/handle/sw.dongguk/13614

Place: 대한민국
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Conference Date: 2019-05-25

Conference Name: 2019 한국소비자광고심리학회 춘계정기학술대회 및 창립 20주년 기념행사

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Appears in Collections: Dongguk Business School > Department of Business Administration > 2. Conference Papers

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