Effects of message sidedness and brand engagement in product reviews for luxury brands

최영균

Detailed Information

Cited 0 time in webofscience

Cited 0 time in scopus

Metadata Downloads

Effects of message sidedness and brand engagement in product reviews for luxury brands

Authors: 최영균

Issue Date: 13-Jul-2019

URI: https://scholarworks.dongguk.edu/handle/sw.dongguk/13454

Place: 프랑스
ESCP Europe

Conference Date: 2019-07-10 ~ 2019-07-16

Conference Name: 2019 Global fashion management conference

Files in This Item: There are no files associated with this item.

Appears in Collections: College of the Social Science > Department of Advertising and Public Relations > 2. Conference Papers

Show full item record

qrcode

Related Researcher

Researcher Choi, Yung Kyun photo

Choi, Yung Kyun: College of the Social Science (Department of Advertising and Public Relations)

Read more

Altmetrics

Total Views & Downloads

RSS_1.0 RSS_2.0 ATOM_1.0

30, Pildong-ro 1-gil, Jung-gu, Seoul, 04620, Republic of Korea+82-2-2260-3114

Certain data included herein are derived from the © Web of Science of Clarivate Analytics. All rights reserved.
You may not copy or re-distribute this material in whole or in part without the prior written consent of Clarivate Analytics.

Detailed Information

Related Researcher

Altmetrics

Total Views & Downloads

BROWSE