Detailed Information
Cited 0 time in 
Cited 0 time in 
Cited 0 time in
Metadata Downloads
Effects of message sidedness and brand engagement in product reviews for luxury brands
Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | 최영균 | - |
| dc.date.accessioned | 2023-05-11T16:41:10Z | - |
| dc.date.available | 2023-05-11T16:41:10Z | - |
| dc.date.issued | 2019-07-13 | - |
| dc.identifier.uri | https://scholarworks.dongguk.edu/handle/sw.dongguk/13454 | - |
| dc.title | Effects of message sidedness and brand engagement in product reviews for luxury brands | - |
| dc.type | Conference | - |
| dc.citation.conferenceName | 2019 Global fashion management conference | - |
| dc.citation.conferencePlace | 프랑스 | - |
| dc.citation.conferencePlace | ESCP Europe | - |
| dc.citation.conferenceDate | 2019-07-10 ~ 2019-07-16 | - |
- Files in This Item
- There are no files associated with this item.
Items in ScholarWorks are protected by copyright, with all rights reserved, unless otherwise indicated.
Related Researcher
- Choi, Yung Kyun
- College of the Social Science (Department of Advertising and Public Relations)