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슈와츠 가치체계가 색상태도 및 제품색상 전형성에 대한 소비자 반응에 미치는 영향 연구
- Authors
- 조형오
- Issue Date
- 11-Oct-2019
- Place
- 대한민국
서원대학교 목민관
- Conference Date
- 2019-10-11 ~ 2019-10-12
- Conference Name
- 2019 한국광고학회 추계정기학술대회
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Related Researcher
- Cho, Hyong Oh
- College of the Social Science (Department of Advertising and Public Relations)