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지각된 스트레스가 비유사 브랜드 확장에 미치는 영향
- Authors
- 여준상
- Issue Date
- 13-Nov-2020
- Place
- 대한민국
- Conference Name
- 서비스마케팅학회 추계학술대회
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Related Researcher
- Yeo, Jun Sang
- Dongguk Business School (Department of Business Administration)