뉴 미디어 시대에서의 소비자 역할변화와 지위 역전에 관한 심층연구 : 브랜드 커뮤니티의 새로운 소비경험을 중심으로

유창조

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뉴 미디어 시대에서의 소비자 역할변화와 지위 역전에 관한 심층연구 : 브랜드 커뮤니티의 새로운 소비경험을 중심으로

Authors: 유창조

Issue Date: 22-Oct-2021

URI: https://scholarworks.dongguk.edu/handle/sw.dongguk/11946

Place: 대한민국
소노벨 변산

Conference Date: 2021-10-22

Conference Name: 2021 한국광고학회 추계정기학술대회

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Appears in Collections: Dongguk Business School > Department of Business Administration > 2. Conference Papers

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