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의인화가 브랜드 이모티콘 선호도에 미치는 영향 연구: 사회적 배제의 조절효과 및 은유적 따뜻함의 매개효과
- Authors
- 안홍민
- Issue Date
- 20-Nov-2021
- Place
- 대한민국
- Conference Date
- 2021-11-20
- Conference Name
- 한국광고홍보학회 2021 가을철 정기학술대회
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Related Researcher
- Ahn, Hong Min
- College of the Social Science (Department of Advertising and Public Relations)