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가치지향적 광고에 사용된 색상단서의 가치부합성 효과 분석: 해석수준과 시간적 압박의 조절역할을 중심으로
- Authors
- 조형오
- Issue Date
- 21-Oct-2022
- Place
- 대한민국
파크하얏트부산
- Conference Date
- 2022-10-21 ~ 2022-10-22
- Conference Name
- 한국광고학회 2022 가을철정기학술대회
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Related Researcher
- Cho, Hyong Oh
- College of the Social Science (Department of Advertising and Public Relations)