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"Cancel anytime": How easy-cancellation options enhance the purchase likelihood of services that require long-term commitment
- Authors
- 최영균
- Issue Date
- 28-Oct-2022
- Place
- 대한민국
제주 히든클리프 호텔
- Conference Name
- ICAMA 2022 JEJU
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Related Researcher
- Choi, Yung Kyun
- College of the Social Science (Department of Advertising and Public Relations)