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"Cancel anytime": How easy-cancellation options enhance the purchase likelihood of services that require long-term commitment
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| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | 최영균 | - |
| dc.date.accessioned | 2023-05-11T08:41:34Z | - |
| dc.date.available | 2023-05-11T08:41:34Z | - |
| dc.date.issued | 2022-10-28 | - |
| dc.identifier.uri | https://scholarworks.dongguk.edu/handle/sw.dongguk/11178 | - |
| dc.title | "Cancel anytime": How easy-cancellation options enhance the purchase likelihood of services that require long-term commitment | - |
| dc.type | Conference | - |
| dc.citation.conferenceName | ICAMA 2022 JEJU | - |
| dc.citation.conferencePlace | 대한민국 | - |
| dc.citation.conferencePlace | 제주 히든클리프 호텔 | - |
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Related Researcher
- Choi, Yung Kyun
- College of the Social Science (Department of Advertising and Public Relations)