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Showing results 1 to 18 of 18

SSCISCOPUS
Assertive Environmental Advertising and Reactance: Differences Between South Koreans and Americans

Kim, Yeonshin; Baek, Tae Hyun; Yoon, Sukki; Oh, Sangdo; Choi, Yung Kyun

ArticleIssue Date2017CitationJOURNAL OF ADVERTISING, v.46, no.4, pp 550 - 564PublisherROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD
SSCISCOPUS
Branded entertainment: Gender differences in reactions to star ratings

Kim, Kacy; Park, Chanmo; Yoon, Sukki; Choi, Yung Kyun; Oh, Sangdo; Lee, Jooyoung

ArticleIssue Date2019CitationJOURNAL OF CONSUMER BEHAVIOUR, v.18, no.2, pp 166 - 176PublisherWILEY
SSCISCOPUS
Cancel anytime!: How easy cancellation options enhance purchase intentions for services that require long-term commitmentsopen access

Park, Sohyeon; Kim, Kacy; Park, Seolwoo; Choi, Yung Kyun; Yoon, Sukki

ArticleIssue Date2023CitationJournal of Retailing and Consumer Services, v.75, pp 1 - 9PublisherElsevier Ltd
SSCISCOPUS
Comedic violence in advertising: cultural third-person effects among US, Korean, and Croatian consumers

Yoon, Hye Jin; Yoon, Sukki; Zdravkovic, Srdan; Milakovic, Ivana Kursan; Miocevic, Dario; Choi, Yung Kyun

ArticleIssue Date2021CitationINTERNATIONAL JOURNAL OF ADVERTISING, v.40, no.7, pp 1047 - 1072PublisherROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD
SSCISCOPUS
Divergent Effects of Friend Recommendations on Disclosed Social Media Advertising in the United States and Korea

Errmann, Amy; Seo, Yuri; Choi, Yung Kyun; Yoon, Sukki

ArticleIssue Date2019CitationJOURNAL OF ADVERTISING, v.48, no.5, pp 495 - 511PublisherROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD
SCIESSCISCOPUS
E-WOM messaging on social media Social ties, temporal distance, and message concreteness

Choi, Yung Kyun; Seo, Yuri; Yoon, Sukki

ArticleIssue Date2017CitationINTERNET RESEARCH, v.27, no.3, pp 495 - 505PublisherEMERALD GROUP PUBLISHING LTD
SCIESSCISCOPUS
Emojis and assertive environmental messages in social media campaignsopen access

Baek, Tae Hyun; Kim, Seeun; Yoon, Sukki; Choi, Yung Kyun; Choi, Dongwon; Bang, Hyejin

ArticleIssue Date2022CitationInternet Research, v.32, no.3, pp 988 - 1002PublisherEmerald Group Publishing Ltd.
SSCISCOPUS
How character presence in advergames affects brand attitude and game performance: A cross-cultural comparison

Choi, Yung Kyun; Yoon, Sukki; Taylor, Charles R.

ArticleIssue Date2015CitationJOURNAL OF CONSUMER BEHAVIOUR, v.14, no.6, pp 357 - 365PublisherWILEY
SSCISCOPUS
How liberals and conservatives respond to feasibility and desirability appeals in anti-tobacco campaigns

Lee, Younghwa; Yoon, Sukki; Chun, Seungwoo; Park, Chanmo; Kim, Kacy

ArticleIssue Date2019CitationASIAN JOURNAL OF COMMUNICATION, v.29, no.1, pp 55 - 72PublisherROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD
SSCISCOPUS
Introduction to the special issue on leveraged marketing communications

Yoon, Sukki; Choi, Yung Kyun

ArticleIssue Date2020CitationINTERNATIONAL JOURNAL OF ADVERTISING, v.39, no.4, pp 445 - 447PublisherROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD
SSCISCOPUS
Matching luxury brand appeals with attitude functions on social media across cultures

Choi, Yung Kyun; Seo, Yuri; Wagner, Udo; Yoon, Sukki

ArticleIssue Date2020CitationJOURNAL OF BUSINESS RESEARCH, v.117, pp 520 - 528PublisherELSEVIER SCIENCE INC
SSCISCOPUS
Narrative Transportation and Paratextual Features of Social Media in Viral Advertising

Seo, Yuri; Li, Xiaozhu; Choi, Yung Kyun; Yoon, Sukki

ArticleIssue Date2018CitationJOURNAL OF ADVERTISING, v.47, no.1, pp 83 - 95PublisherROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD
SSCISCOPUS
Online game characters' influence on brand trust: Self-disclosure, group membership, and product type

Choi, Yung Kyun; Yoon, Sukki; Lacey, Heather P.

ArticleIssue Date2013CitationJOURNAL OF BUSINESS RESEARCH, v.66, no.8, pp 996 - 1003PublisherELSEVIER SCIENCE INC
SSCISCOPUS
Temporal and social scarcities: effects on ad evaluations

Kim, Sujin; Yoon, Sukki; Baek, Tae Hyun; Kim, Yeonshin; Choi, Yung Kyun

ArticleIssue Date2021CitationINTERNATIONAL JOURNAL OF ADVERTISING, v.40, no.7, pp 1115 - 1134PublisherROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD
SSCISCOPUS
Text versus pictures in advertising: effects of psychological distance and product type

Choi, Yung Kyun; Yoon, Sukki; Kim, Kacy; Kim, Yeonshin

ArticleIssue Date2019CitationINTERNATIONAL JOURNAL OF ADVERTISING, v.38, no.4, pp 528 - 543PublisherROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD
SSCISCOPUS
The COVID-19 threat and luxury advertisingopen access

Baek, Tae Hyun; Kim, Jungkeun; Yoon, Sukki; Choi, Yung Kyun; Taylor, Charles R.

ArticleIssue Date2023CitationJournal of Consumer Behaviour, v.22, no.3, pp 582 - 596PublisherJohn Wiley & Sons Ltd
SSCISCOPUS
The effects of eWOM volume and valence on product sales - an empirical examination of the movie industry

Kim, Kacy; Yoon, Sukki; Choi, Yung Kyun

ArticleIssue Date2019CitationINTERNATIONAL JOURNAL OF ADVERTISING, v.38, no.3, pp 471 - 488PublisherROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD
SSCISCOPUS
The impact of COVID-19 on consumer evaluation of authentic advertising messagesopen access

Park, Jooyoung; Kim, Jungkeun; Lee, Daniel C.; Kim, Seongseop S.; Voyer, Benjamin G.; Kim, Changju; Sung, Billy; Gonzalez-Jimenez, Hector; Fastoso, Fernando; Choi, Yung K., et al.

ArticleIssue Date2022CitationPsychology & Marketing, v.39, no.1, pp 76 - 89PublisherJohn Wiley & Sons Inc.
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