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Browsing by Townsend, Janell D.Author

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Aesthetic responses to prototypicality and uniqueness of product design

Stanton, Steven J.; Townsend, Janell D.; Kang, Wooseong

ArticleIssue Date2016CitationMARKETING LETTERS, v.27, no.2, pp 235 - 246PublisherSPRINGER
SCISCIESSCISCOPUS
Brand-Specific Design Effects: Form and Function

Townsend, Janell D.; Kang, Wooseong; Montoya, Mitzi M.; Calantone, Roger J.

ArticleIssue Date2013CitationJOURNAL OF PRODUCT INNOVATION MANAGEMENT, v.30, no.5, pp 994 - 1008PublisherWILEY
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