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Brand-Specific Design Effects: Form and Function

Townsend, Janell D.; Kang, Wooseong; Montoya, Mitzi M.; Calantone, Roger J.

ArticleIssue Date2013CitationJOURNAL OF PRODUCT INNOVATION MANAGEMENT, v.30, no.5, pp 994 - 1008PublisherWILEY
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