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Journal of Consumer Studies & Home Economics
ISSN
P 0309-3891 E 1470-6431
출판사
Wiley-Blackwell Publishing Ltd
국가
ENGLAND
발행 상태
비활성
데이터베이스 수록 정보
Scopus 2018-2020 (3년)
전체 17건 중 1번부터 10번까지의 결과를 표시합니다.
2026
Article
Introduction to the Special Issue on sustainability in luxury and fashion brand advertising
- Kim, Kacy ;
- Gangadharbatla, Harsha ;
- Choi, Yung Kyun ;
- Yoon, Sukki
- 2026-07
- International Journal of Advertising
- TAYLOR & FRANCIS LTD
Article
Guilt and shame across cultures: feasibility appeals in environmental brand activism advertising
- Baek, Tae Hyun ;
- Choi, Yung Kyun ;
- Kim, Inhye ;
- Yoon, Sukki
- 2026-07
- International Journal of Advertising
- TAYLOR & FRANCIS LTD
2024
Article
That uncanny valley of mind: when anthropomorphic AI agents disrupt personalized advertising
- Kim, WooJin ;
- Ryoo, Yuhosua ;
- Choi, Yung Kyun
- 2024-10
- International Journal of Advertising
- Taylor and Francis Ltd.
Article
Navigating the digital media evolution in advertising
- Choi, Yung Kyun ;
- Song, Ji Hee
- 2024-07
- International Journal of Advertising
- Taylor and Francis Ltd.
2023
Article
Attractiveness or expertise? Which is more effective in beauty product endorsement? Moderating role of social distance
- Choi, Yung Kyun ;
- Zhang, Ruonan ;
- Sung, Christine (Eunyoung)
- 2023-10
- International Journal of Advertising
- Taylor & Francis
Article
The impact of infectious disease cues on visual pattern-seeking
- Lee, Jaehoon ;
- Park, Jooyoung ;
- Lee, Jacob C. ;
- Jhang, Jihoon ;
- Kim, Jungkeun
- 2023-05
- International Journal of Advertising
- Taylor & Francis
2022
Article
Social media advertising endorsement: the role of endorser type, message appeal and brand familiarity
- Zhu, Haiyun ;
- Kim, Mikyoung ;
- Choi, Yung Kyun
- 2022
- International Journal of Advertising
- Taylor and Francis Ltd.
Article
When verbal metaphors become more persuasive: the interplay between goal orientation of ad claims and metaphor
- Ahn, Hongmin ;
- Yim, Mark Yi-Cheon ;
- Sung, Yongjun
- 2022
- International Journal of Advertising
- Taylor and Francis Ltd.
2021
Article
How do consumers choose to click 'like' on luxury ads in social media? Role of envy, number of likes, and culture
- Kim, Inhye ;
- Choi, Yung Kyun ;
- Lee, Sungmi
- 2021-12-30
- International Journal of Advertising
- ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD
Article
Temporal and social scarcities: effects on ad evaluations
- Kim, Sujin ;
- Yoon, Sukki ;
- Baek, Tae Hyun ;
- Kim, Yeonshin ;
- Choi, Yung Kyun
- 2021-10-03
- International Journal of Advertising
- ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD
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