ScholarWorks@Dongguk University: Journal : Journal of the Association for Consumer Research

Journal of the Association for Consumer Research

Journal Title

Journal of the Association for Consumer Research

ISSN

E 2378-1823 | P 2378-1815

Publisher

University of Chicago Press

Listed on(Coverage)

JCR	2022-2023
SJR	2022-2023
CiteScore	2020-2023
SCOPUS	2021-2024

Active

Active
based on the information
- SCOPUS:2024-10

Country

Article List

1 - 1 out of 1 results.

SCOPUSESCI

(Un)Bothered by the Story's Ambiguity: How Individual Differences in Consumers' Need for Closure Affect Transportation and Brand Attitude in Narrative Ads

Glaser, Matthias; Choi, Yung Kyun; Baumgartner, Hans

ArticleIssue Date2024CitationJournal of the Association for Consumer Research, v.9, no.1, pp 46 - 57PublisherUniversity of Chicago Press

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